At Outsider we are passionate about using good quality natural fibres, last month we focused on telling you about our organic cotton clothing, but October is all about wool.
From the 6th to the 12th October the biggest celebration of wool returns for Wool Week. Created by the Campaign for Wool to raise awareness of this fabulous fibre, we at Outsider are keen supporters.
2014 marks The Campaign for Wool’s 5th year and with HRH The Prince of Wales the patron, still very much at the forefront of the campaign, the awareness surrounding wool continues to go from strength to strength.
We use wool for many reasons, here is a fab list from the Campaign for Wool as a reminder...
Every year sheep produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the wool industry sustainable for future generations. Perfect for ethical fashion.
When a natural wool fibre is disposed of in soil, it takes only a few years to decompose. Most synthetics on the other hand, are extremely slow to degrade.
Wool can insulate the home, providing and retaining heat and warmth, helping to reduce energy costs and prevents the loss of energy to the external environment, and so reduce carbon emissions.
Wool has a natural structure which allows it to absorb and release humidity, either in the atmosphere or perspiration from the wearer. It is able to acclimatise to individual environments – ensuring that the wearer is never too hot or too cold. Wool has a large capacity to absorb moisture vapour (up to 30 per cent of its own weight) next to the skin making it extremely breathable.
A wool fibre can be bent 20,000 times without breaking, and has the power to elongate, stretch and recover – this is why wool products last for years. Wool maintains appearance in the longer term, adding value to the product and its lifespan. Natural wool has a wonderful hue, and when dyed wool is colourfast.
Merino wool is active, reacting to changes in one’s body temperature to keep you warm when you’re cold but releasing heat and moisture when you’re hot.
The natural elasticity of the Merino fibre means it stretches with the wearer, but then returns to its natural shape, so there is less chance of garments sagging or loosing their shape.
Recent innovations mean wool items are no longer hand-wash only. Many wool products can now be machine-washed and tumble dried. Wool fibres have a natural protective layer which prevents stains from being absorbed; they also pick up less dust as they are static resistant.
Wool locks away odour molecules, which are only released upon washing. And because wool absorbs moisture vapour, it reduces the amount of sweat left on the body, therefore reducing the amount of odour produced.
A SAFE SOLUTION
Wool has a naturally high level of UV protection, which is much higher than most synthetics and cotton. Wool
is naturally flame retardant due to its high water and nitrogen content, has a higher ignition threshold than many other fibres and will produce less toxic and noxious fumes that cause death in fire situations. Wool is not known to cause allergies and does not promote the growth of bacteria. Wool can reduce floating dust in the atmosphere; the surface of a single wool fibre is covered in microscopic scales that will trap and hold dust in the top layers until vacuumed away.
Here's some of our favourite wool styles for you to choose from -
These are pieces you can reach for when you want to feel comfortable and look effortlessly stylish. What more could you want from your favourite piece of clothing?
ENJOY 20% OFF ALL OUR WOOL STYLES BETWEEN 6TH - 12TH OCTOBER WITH CODE - WOOL2014
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