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Happy 2024 & the Rule of Five

Posted on January 03, 2024 by Noorin Khamisani | 0 comments

Outsider was launched in 2009 to offer an alternative, to encourage more meaningful relationships with garments, designed for longevity. The continued growth of the fashion industry is causing more and more damage to the planet. So we wanted to take this opportunity to highlight the Rule of Five as a valuable and achievable goal for all us fashion and planet lovers.

Rule of Five

A 2022 report from the Hot or Cool Institute worked out that if fashion wanted to stay below the 1.5C target, then the top 16 countries in the G20 need to just - stop consuming. All the biomaterials, rental, resale, charity shopping, regenerative agriculture in the world is not going to get us there, they say - slowing down our buying habits will.

So, in 2024 if you’ve really only got 5 purchases for the year - what would you buy? 

We suggest exploring some of our versatile designs such as the swing skirt, it can take you from desk to dinner to the dancefloor!

Outsider swing skirt with cardigan

We are offering all our customers 50% off any order over £100 in January so if you see something you need, something you will wear a lot, mend and love, simply type code: 50FF at the checkout.


Outsider. Sustainable and ethical fashion since 2009. 



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Outsider Fashion is the Ethical Fashion clothing destination for all things sustainable. We pride ourselves on our use of Natural, Sustainable Fabrics - Organic Cotton, Merino Wool, Hemp, Bamboo and Tencel. Outsider Fashion is a UK based company, with the option of Worldwide postage. Stay up to date through our Ethical Fashion Blog. Now also offering Sustainable & Organic fabrics by the metre and a range of Natural Beauty.

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