We're so happy to share with you the lovely Nath Fedorova, showing us how she wears her Outsider pieces. Nath is the writer of the fabulous green lifestyle blog Beautycalypse and we are thrilled that she is one of our customers.
Her first look features our natural colour cotton fitted shirt dress (still available in navy or white).
Nath told us "The dress has so many lovely details: the collar, the shoulders, the woven texture, the buttons! However, I found that if I wore it as is, it looked way too casual, almost white-coat-like on me, and all its pretty features became invisible. Knotting it in the back did the trick for me. And here are two ways I wear it.
Outfit 1 „SOFT“ is based on just two colours, cream and blue. The matt textures of the dress and of the straw flats is much more impressive when paired with ultra-glossy accessories (cuff, earrings, mother-of-pearl buttons).
Dress: Outsider, Flats: Abury, Wooden cuff, marine blue: Grüne Erde
Outfit 2 „STRUCTURED“ has even more glossy textures with the shiny black Wolford Lindsey leggings and the patent ‚leather’ black maxi belt that also looks almost like a corset.
I like to repurpose clothes to my liking, and so here’s a vintage cream underdress worn as a tunic – and of course, the Outsider dress worn as a summer coat. For those rather cold days of a Berlin summer.
Makeup: Santaverde, Ilia Beauty, Tata Harper, Santé, Und Gretel, Tromborg."
Nath's second look features our contour polo neck in Merino wool.
Nath's second outfit notes:
"Left, worn with perfectly green items: Vintage men’s smoking trousers, Germany, late 1950s; The Glow Brand (vegan, eco, fair) high heels in 'Bella Pelle'.
Right, worn with garments from my not-so-green fashion days, kept because they are very well made, very practical, and also not entirely fast fashion, coming from upcoming, creative young designers: Fake fur and man-made leather jacket by Sly 010,
Pencil skirt by Lena Hoschek, Tights with metallic elements by Gal Stern, Patent oxfords vintage".
We asked Nath some questions to find out more about her:
How long have you been blogging/writing?
"Oh, that’s two different stories altogether! I’ve been writing for as long as I can remember: stories and poems as a kid and a student; later on, working in tech, advertising and publishing since 2000, writing sometimes in four different languages.
As for blogging, as a digital native I’ve been in an online world since, well, forever, and in blogging since the dawn of blogging, approximately since 2000, mostly for fun.
It truly was a terra incognita back then, exciting, full of freedoms, dangers, discoveries unknown before. As a result, and due to me being a professional writer, the idea of having a personal blog started to lose all glamour around 2006 or 2007, started feeling like "been there, done that“, even worse: like having the exact same thing for hobby as what I did Monday through Friday! So I trashed my blogs and only kept a lowbrow blog with wordpress.com for work, to maintain my understanding of blogging and to stay up to date technically.
BEAUTYCALYPSE.com started but in March 2013 as a personal, anonymous outlet to share my knowledge and findings (and sometimes frustration) on the way to leading a greener and healthier life, which I do since the mid-nineties by the way. And it outgrew my wildest ideas! I’m blessed with the most loyal, engaged readers and beyond happy to have the opportunity to meet lovely ethical heroes like yourself and like many other exceptional individuals pioneering their individual industry, be it food, fashion, fine jewellery, cosmetics or something else. I have recently started a series on my blog to celebrate these Brands to Watch, and there are many more to come!"
What inspired your ethical and eco approach to fashion and style?
"Basically, when you design everything in your life to match a certain green standard, the clothes you wear occur at some point or other, no matter where your starting point is, in organic skincare or fairtrade foods or cruelty-free living.
I’ve always had a rather unique style and knew instinctively how to express it, even under dresscode restrictions. I’m not a fashionista in the proper meaning, but I have a good knowledge of the fashion, beauty and advertising industries due to my work; I have favourite designers, established and new, above all people with a vision that’s subtly dark, gothic, and futuristic.
Sure, it’s not easy to express my personal style by wearing organic cotton tees and organic hemp dresses! But then it’s just so rewarding to know that you support likeminded people, support kindness and fairness. It’s liberating to be immune to fast fashion advertising. Of course it’s also 2016, meaning authentic ethical fashion has become not only affordable, but also accessible and quite versatile as well, so the switch doesn't really hurt.
What I still miss though are lovely vegan or at least vegetarian-friendly shoes and bags, chic and sturdy enough for an urban lifestyle. Fake leather is quite toxic most of the time, so it’s not necessarily a great alternative. Ethical and tox-free shoes, underwear, hosiery with better fit would be great too.
And since I believe that restrictions allow your creativity to thrive, almost like a tiny spring blossom that finds its way through the cracks of concrete in spring, I think that we’ll see some innovation in this field in the near future, both in terms of materials and designs."
What is your top tip for eco-fashionistas?
"With the amount of information out there it’s become impossible to stay ignorant but it’s also quite possible to get pretty confused. So here are my three top tips.
My top tip #1 would be: gain clarity about why you do it in the first place, what you want to achieve, to express, to support.
And then: read, read, read as much from reliable sources as you can! Don’t follow shopping tips blindly, get informed about brands, get informed about reliable textile standards. Understand that by changing your shopping behaviour, you’re supporting and sometimes even pioneering the long overdue sustainable fashion revolution.
Also, if you want to be informed about the industry – fashion, fragrances, accessories – read the brilliant book Deluxe: How Luxury Lost Its Luster by Dana Thomas. It’s not about ethical fashion as such, although it discusses ethical topics here and there, but it will let you have a glimpse behind the industry’s curtains, so you’ll feel more empowered as a consumer. Trust me, you’ll know more about the industry than the average fashion blogger. It’s also most elegantly written and paced like a thriller.
#2. As a result of researching the unethical doings of the garment industry it’s not unlikely to develop feelings of frustration, anger and sometimes even guilt (if you succumb to the high street shops’ siren lilt).
I saw many really caring and otherwise very ethics-driven individuals return to conventional fashion every now and then simply because it’s more affordable or just available everywhere… Don’t let this drag you down emotionally, but be aware and careful to not fall back neither. Also, trust me on this, impulse buying will eventually fade away as you gain more clarity about what great causes you want to support with your purchases.
One particularly fun and gratifying exercise in flexing the conscious consumer muscle is choosing ethical gifts that are truly exciting and top quality for your family and friends on special occasions.
#3, reaccess your wardrobe to look your „you-est you" every day, at any occasion, anytime: home, office, city, vacation. Define your unique style, and then dare to sport it! Knowing what styles, what colours, what patterns and accessories look gorgeous on you will further strengthen your understanding of what (ethical) fashion can do for you. And just to be clear on this one: unique doesn’t need to equal rebellion ;) You, looking not just good but your stunning best in your ethical outifts, – what a powerful message of support for ethical fashion!
A big thank you to Nath for her thoughts and tips. Comment below to let us know what you think and if you have any tips to share!