The success of companies such as Netflix, Spotify and Zipcar have signalled major shifts in the concept of film, music and car ownership, something which is now spreading to every area of life; there is now even an umbrella sharing scheme in London.
Although clothes rental is already well established in the high-end, wedding and fancy-dress sectors, it is currently taking its first steps into the wider market.
In 2018 the founder of Outsider, Noorin Khamisani, completed an MA in Fashion Futures at UAL London College of Fashion (LCF). For her final project, she researched clothing design specifically for the rental market.
While researching Europe’s existing clothes lending libraries she learned that successful rental garments had four major qualities; they were:
- designed for longevity,
- made from high quality, durable materials,
- adaptable, either in styling or sizing
- easy to clean and wash
The majority of Outsider’s designs already followed these principles, so when the new monthly subscription service Reason to Rent came calling we were able to immediately supply them with a selection of our styles. You can find out how the service works at https://reasontorent.co.uk/.