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Outsider at Reason to Rent

Posted on April 02, 2021 by Noorin Khamisani | 0 comments

The success of companies such as Netflix, Spotify and Zipcar have signalled major shifts in the concept of film, music and car ownership, something which is now spreading to every area of life; there is now even an umbrella sharing scheme in London.

Although clothes rental is already well established in the high-end, wedding and fancy-dress sectors, it is currently taking its first steps into the wider market.

The Multi Shirt Dress

In 2018 the founder of Outsider, Noorin Khamisani, completed an MA in Fashion Futures at UAL London College of Fashion (LCF). For her final project, she researched clothing design specifically for the rental market.  

While researching Europe’s existing clothes lending libraries she learned that successful rental garments had four major qualities; they were:
- designed for longevity,
- made from high quality, durable materials,
- adaptable, either in styling or sizing
- easy to clean and wash

The majority of Outsider’s designs already followed these principles, so when the new monthly subscription service Reason to Rent came calling we were able to immediately supply them with a selection of our styles. You can find out how the service works at https://reasontorent.co.uk/.

Reason to rent




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Outsider Fashion is the Ethical Fashion clothing destination for all things sustainable. We pride ourselves on our use of Natural, Sustainable Fabrics - Organic Cotton, Merino Wool, Hemp, Bamboo and Tencel. Outsider Fashion is a UK based company, with the option of Worldwide postage. Stay up to date through our Ethical Fashion Blog. Now also offering Sustainable & Organic fabrics by the metre and a range of Natural Beauty.

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