This year offers an exciting line-up of activities and initiatives designed to educate, inspire and promote the benefits of wool. This will run across sixteen days from the 7th – 22nd October. Read more on the Campaign for Wool's website.
Here are some of our favourite wool styles and reasons to love wool...
1. It's NATURAL
Wool is a protein fibre formed in the skin of sheep, and is thus one hundred percent natural, not man-made. Since the Stone Age, it has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a fibre which matches its unique properties.
2. It's RENEWABLE
As long as there is grass to graze on, every year sheep will produce a new fleece; making wool a renewable fibre source. Woolgrowers actively work to safeguard the environment and improve efficiency, endeavouring to make the wool industry sustainable for future generations.
3. It's a NATURAL INSULATOR
Wool is a hygroscopic fibre. As the humidity of the surrounding air rises and falls, the fibre absorbs and releases water vapour. Heat is generated and retained during the absorption phase, which makes wool a natural insulator. Used in the home, wool insulation helps to reduce energy costs and prevents the loss of energy to the external environment, thus reducing carbon emissions.
4. It's naturally BREATHABLE
Wool fibres are crimped, and when tightly packed together, form millions of tiny pockets of air. This unique structure allows it to absorb and release moisture—either in the atmosphere or perspiration from the wearer—without compromising its thermal efficiency. Wool has a large capacity to absorb moisture vapour (up to 30 per cent of its own weight) next to the skin, making it extremely breathable.
5. It's MULTI-CLIMATIC/ TRANS-SEASONAL
Thanks to its hygroscopic abilities, wool constantly reacts to changes in body temperature, maintaining its wearer’s thermophysical comfort in both cold and warm weather.
6. It's EASY CARE
The protective waxy coating on wool fibres makes wool products resistant to staining and they also pick up less dust as wool is naturally anti-static. Recent innovations mean wool items are no longer hand-wash only. Many wool products can now be machine-washed and tumble dried.
So what are you waiting for? Get some cosy wool in your wardrobe to see you through autumn, winter and into spring.
We are offer 20% off all our Merino wool styles when you spend over £100, from now until the 22nd October. Use code: WOOL17